SITUATION

They Wyndham Championship struggles with a less than desirable tournament date — the end of August, after the PGA Championship and before the Fed Ex Cup. This often results in an unpredictable field of players.

OBJECTIVE

The Wyndham hired WilsonMcGuire Creative to help them encourage locals to purchase hospitality and attend the event regardless of the field.

SOLUTION

We decided to leverage the pride of Triad residents by reminding them that the Wyndham Championship is the Triad’s only PGA TOUR event. By featuring a giant Wyndham Championship logo’d ball bouncing through the streets and parks of Winston-Salem, High Point and Greensboro, our campaign incited city pride and record attendance in spite of our field.